The Fidget the Tangle toy was invented in 1980 here in the city, and 250 million units sold later will be anthropomorphized into the star of an upcoming children’s animated television show.
A curvy toy called a Tangle was invented here in San Francisco in 1980 and has since spawned several different versions. In 1996, updated versions of the Tangle were sold at McDonald’s Happy Meals (see ad below!) And according to the Chronicle, the toy has since sold 250 million units. “A chrome version was among the first art toys sold by MoMA in New York,” reports the Chronicle. “It has FDA approval as a therapeutic for stress relief, hand therapy, and smoking cessation. Michael Jackson posed for Italian Vogue wearing a 4 foot deployed Tangle slung across his chest as a He was spurred on by the national fascination with choppy toys. He’s a TikTok darling. And soon he’ll star in an animated series. “
Yes, the Tangle is being transformed into an animation show for children by the Chron. Canadian company Wow! Unlimited Media is producing the show, which is also the source of the original Netflix animated film. Barbie Princess Adventure, the DreamWorks Madagascar spin off Madagascar: a little wild, and the Youtube series not necessarily for children cartoon hangover.
“Entanglement is a phenomenon that has not received the attention it deserves”, Wow! Unlimited Media CEO Michael Hirsh told The Chronicle. He says that Tangle inventor Richard X. Zawitz “imbued him with Taoist philosophy and ideas that he studied as a young man during its construction. He manages to touch on so many aspects that are important to children’s television today.
This Richard X. Zawitz character is now a 75-year-old man, and his son, daughter-in-law and grandson are all part of the family business that has since moved to a giant warehouse in South San Francisco. . The company’s first product line now includes spinoffs such as the Tanglemaster, Sculptor, and Thaumaturgist.
“Over the years, I discovered that I had some sort of magical item,” Zawitz told The Chronicle. “There’s no getting around it. What else could this be? How else could a curvy plastic noodle last for 40 years in this world? “
Related: Jeffrey’s favorite childhood toys will return to San Francisco [SFist]