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Animation is not like other web design trends that come and go. In recent years, this trend has demonstrated its usefulness in improving the user experience. From engagement to entertainment, there’s a lot to do with animation on a website.
Web designers currently have several ways to animate WordPress websites, such as CSS animations and embedded GIFs. So why did BeTheme add a new animation feature Lottie in its BeBuilder?
Creating animations with Lottie has many advantages over other methods. In this article, we’ll explore why Lottie is the best way to create eye-catching and eye-catching animations today and how its integration with BeBuilder and BeBuilder made it even more accessible to WordPress users.
Why Lottie Animation is the Best Way to Animate WordPress Websites
Lottie is one of the newest and most effective ways to create animations for your WordPress sites. What exactly makes it better than other animation methods? Let’s take a look at the main advantages of the Lottie animation.
1. No code is needed to work with Lottie
You’d never know by looking at it, but you won’t have to write a single line of code to create Lottie animations. For example, this is what the Lottie animations look like on the BeLottie pre-built site.
Once you have your Lottie animations, BeBuilder makes it easy to add them to your WordPress site.
Simply locate the Lottie element in the list of UI elements. Drag and drop it into the visual builder. Then use the Content settings on the left to upload the Lottie file to your WordPress media library or extract the animation from an external link.
You don’t have to learn HTML, CSS, or After Effects to create advanced animations for WordPress. BeBuilderLottie’s no-code page builder and animation feature makes it easy to create animations using intuitive tools for designers and non-designers alike.
2. Lottie animations are easy to customize
There are a number of reasons why you might want to customize your Lottie animation. For starters, you want the animation to match your website branding.
If you get your Lottie from LottieFiles, it comes with an editor that lets you customize:
- animation speed
- Background color
- layer colors
So you can edit Lottie animation content directly from the source.
Additionally, you can use BeBuilder settings to customize how the Lottie animation works. For example, you can adjust settings related to:
- animation trigger
- departure and arrival point
- forward or backward direction
- responsive visibility
Lottie has become as easy to modify as all other BeTheme UI elements.
3. Lottie is better for performance
Sometimes when we animate websites, we have to do it at the cost of something else.
For example, some animation methods are resource-intensive and slow the loading of web pages. Other animation methods may result in glitchy or grainy animations, which detract from the overall look of the website.
Lottie is a JSON-based animation file. It’s very similar to SVG in that both are vector file formats – small in size and weight while being fully scalable. This makes Lottie the ideal animation file format for performance.
Let’s take a quick example. This is a JPG “Download” button found on a free resource website.
A similar design the button can be found on LottieFilesit’s just animated.
The difference between these two files goes beyond aesthetics. Vecteezy JPG is 57 KB. LottieFiles JSON is 15 KB.
Of course, other factors have an impact on the size of a file, such as the output size. However, it’s similar in graphics, and despite the animation in the Lottie, it weighs a lot less.
In addition, Lottie fits perfectly with BeBuilder, the fastest page builder for WordPress. So you won’t have to worry about a slow theme or page builder plugin interfering with Lottie’s native speed and quality when using the two together.
4. Lottie is fully responsive
Although BeBuilder gives users the option to hide their Lottie items on some devices, this is a setting you won’t need to use.
When we open responsive mode and switch the view from desktop to tablet to mobile, the animation file responds accordingly to the new screen size. No adjustments are needed on your end to resize or reposition the Lottie.
Considering the importance of responsive design for brands and consumers today, Lottie is an extremely useful animation tool in responsive design. When you combine it with BeTheme’s responsive pre-built sites as well as BeBuilder’s responsive page builder, you will have the complete responsive powerhouse for WordPress at your disposal.
5. Lottie/BeTheme combo improves user experience
A walking taco animation is certainly a lot of fun to watch, but we can do so much more with animation than just entertain visitors. By programming microanimations to respond to visitors in the right place at the right time, we can inspire them to take action.
Let’s use the call to action block on the BeCarRental3 website as an example.
There’s a green car/smiley icon next to the words “Business Friendly”, just above the call-to-action button. While this trustmark is eye-catching, some visitors may scroll too quickly past the entire static section to notice it.
What you could do is add movement to the section. One option would be to swap the Book a car button for an animated Lottie. This micro-animation would draw visitors’ attention directly to the button and entice more of them to stop and consider the “Book a Car” invitation.
Another option is to replace the trustmark with a scroll-triggered Lottie chart.
Here we see what happens when the car insurance features loading page animation is reused for our call-to-action block.
Instead of the Lottie playing in a loop, the animation slows down and syncs with the visitor’s movements. We were able to do this by modifying a single setting inside BeBuilder, updating the Trigger from fault for on scroll.
While the button remains unchanged, adding movement to this section – and directly above the button – will help increase engagement.
Lottie animations are just one more reason to make BeTheme your go-to WordPress theme
Lottie is a serious game-changer when it comes to website animation. And it’s all alone.
When you integrate Lottie with BeTheme and BeBuilder, you’ll have all the tools you need to take your designs (and user experiences) to the next level. Plus, you won’t have to increase the cost, launch time, or effort required to animate your BeTheme websites. Everything has been made as intuitive and transparent as possible for you.