Nickelodeon NFL game: How to watch, live stream 49ers vs. Cowboys playoff game

For the third straight season, the NFL and Nickelodeon will team up for a special Super Wild-Card Weekend broadcast between the 49ers and the Cowboys.

CBS Sports’ Noah Eagle, former NFL wide receiver Nate Burleson and Nickelodeon’s Garbielle Neveah Green (That Girl Lay Lay) will serve as announcers for the game, while Nickelodeon’s Dylan Gilmer (Young Dylan) will serve as a sideline reporter with Iain Armitage (Young Sheldon) explaining penalties.

The game will air nationally on Nickelodeon Sunday, starting at 4:30 p.m. ET. Viewers will experience enhanced on-pitch graphics, including augmented reality with an AR airship that will fly around the stadium and new versions of the pre-match and half-time shows.

The NFL kicked off this show during the 2020 playoffs between the Packers and Eagles. Last season, it aired during the Bears vs. Saints clash, a 21-9 win for New Orleans.

Here’s everything you need to know to watch Sunday’s game between the 49ers and the Cowboys.

MORE: Watch 49ers vs. Cowboys live with fuboTV (free trial)

What channel is Nickelodeon?

Here is a list of Nickelodeon channel numbers on popular cable/satellite services:

  • Direc TV: 299/300
  • Dish Network: 170/171
  • Verse U AT&T: 314 (1314 HD)
  • Xfinity: 1728 (HD)
  • Verizon Fios: 252 (752 HD)

Nickelodeon is one of the most popular children’s television channels in the country. Popular shows on Nickelodeon (previously and currently running) include:

  • Sponge Bob SquarePants
  • my godparents are magic
  • iCarly
  • Hi Arnold!
  • Rugrats
  • Avatar: The Last Airbender

MORE: 2022 NFL Playoff Power Rankings: Each team’s true odds of winning Super Bowl 56

Nickelodeon launched on December 1, 1977, shortly before ESPN launched. It’s owned by ViacomCBS, hence the connection to that particular NFL game. As of September 2018, the channel was available in over 87 million homes in the United States.

Why 49ers vs. Cowboys on Nickelodeon?

49ers vs. Cowboys follows up on what the station called a “success” of last season’s telecast between the Bears and Saints. This show will feature guest appearances from Nickelodeon characters and more to complement the network’s style.

Last season, Bears vs. Saints was on Nickelodeon to “maximize co-watching appeal for children and families, while maintaining the integrity of the game and its traditions,” according to a statement from CBS Sports President Sean McManus.

Part of the reason this is 49ers vs. Cowboys and not a different game is because VicomCBS owns both the CBS network and Nickelodeon. Since CBS has the rights to the 49ers vs. Cowboys game, it was also possible to air it on Nickelodeon.

How to Watch 49ers vs. Cowboys on Nickelodeon

  • Dated: Sunday January 16
  • Kick off time: 4:30 p.m. ET

The game will be available on your local CBS affiliate at 4:30 p.m. ET. for a traditional show called by Jim Nantz and Tony Romo.

How to Stream 49ers vs. Cowboys on Nickelodeon

Nickelodeon doesn’t have its own standalone streaming service, but it’s available on Paramount+ or as a channel on most major services, including Hulu, Sling TV, and YouTube TV. Nickelodeon is also available to stream on fuboTV, which offers a free trial.

Kids watching the game on Nickelodeon can access NFL-themed content on in the days leading up to and during the game.

What’s different between the 49ers and the Cowboys on Nickelodeon?

Nickelodeon’s show will focus on children. As noted above, the game will have original on-pitch graphics, advanced augmented reality including an AR airship that will fly across the pitch, a special pre-game and half-time presentation, guest appearances by characters from Nickelodeon and more.

One of the top performing players in the game will receive the Nickelodeon Valuable Player (NVP) award, which can be voted on

At halftime, Nickelodeon will present an exclusive look at its all-new Big Nate animated series, based on the best-selling children’s books and comics written and drawn by Lincoln Pierce. The series follows Nate, a sixth grader “who has an endless need to prove his awesomeness to the world”, and is set to debut on Paramount+ in early 2022.

NFL Playoff Schedule: Wild Card Round

Saturday January 9

Match Start time TV channel
Raiders at the Bengals 4:30 p.m. ET NBC
Patriots to Bills 8:15 p.m. ET SCS

Sunday January 10

Match Start time TV channel
Eagles among buccaneers 1 p.m. ET FOX
49ers at Cowboys 4:30 p.m. ET CBS, Nickelodeon
Steelers at Chiefs 8:15 p.m. ET NBC

Monday January 11

Match Start time TV channel
Cardinals to Rams 8:15 p.m. ET ABC, ESPN, ESPN2
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