New Modern Magic animation studio goes beyond family fare

Rodney Rothman and Adam Rosenberg’s upcoming projects on Modern Magic include one about the late rapper Juice WRLD written by Jaboukie Young-White.

Former MGM production president Adam Rosenberg and “Spider-Man: Into the Spider-Verse” writer-director Rodney Rothman announced on Tuesday the launch of Modern Magic, a new animation studio whose roster goes to -beyond the usual family rate of the genre. “Spider-Verse” has shown the potential to use animation to tell different kinds of stories than those usually told in the medium, and this new studio will likely focus on music, inclusion, and fantasy as pillars.

The company has 20 features and series in various stages of development. Among them is an animated feature film inspired by the music of Juice WRLD – one of Spotify’s most popular artists last year – written by “Daily Show” correspondent Jaboukie Young-White.

There’s also “Nuevo Rico,” based on Kris Mercado’s short SXSW and set in a future psychedelic version of Puerto Rico, and an untitled “offbeat and subversive live-action comedy” feature that Quinta Brunson ( “A Black Lady Sketch Show”) is currently being written for Sony Pictures.

The launch of Modern Magic follows the success of “Spider-Verse”. The film won a rare Oscar for Best Non-Disney / Pixar Animated Feature in 2019. Phil Lord and Christopher Miller’s production has been adored by critics and audiences for breaking the mold of traditional animated feature films. , with its comic book style and mix of CG and hand-drawn techniques. It brought in $ 375.54 million on a budget of $ 90 million. A sequel is planned for next year.

“Helping lead the team that created ‘Into the Spider-Verse’ was a life-changing experience that forever changed what I thought was possible. We launched Modern Magic to continue and see what a motivated and diverse group of artists can accomplish when they take the plunge. On the business side, we’re seeing a global animation audience that understands it’s a way to tell smart, awesome, limitless, multi-genre stories and, as “Spider-Verse” has proven, doesn’t. no need to be limited to kids and family audiences or a 30-minute sitcom, ”Rothman said. “There is a massive audience looking to see every limit pushed back; for this audience, anything is possible. It doesn’t have to look real as long as it feels real. And we know from experience how excited the creative community is to explore new mediums to express the emotion, art and humanity essential to 21st century storytelling.

Rosenberg said that launching Modern Magic is about recognizing the already obvious desire of audiences to watch movies and shows that break traditional molds.

“When it comes to animation, we don’t see ourselves as fortune tellers. We see ourselves as grateful where we already are. Animation is a major source of creative and business growth, it travels the world with ease, and is a driving force behind artistic breakthroughs in all media. Our projects are designed to be at the intersection of entertainment, culture and technology, and what we do in animation feeds into our distinct approach to live action, ”he said. he declares.

Rosenberg spent nearly a decade at MGM, where he most recently served as Co-President of Production until last year. He oversaw the production of the first two movements of “Creed”, Aretha Franklin’s upcoming biopic “Respect” and “Candyman” by Jordan Peele and Nia DaCosta.

Rothman was a writer on “The Late Show with David Letterman”, wrote “22 Jump Street” and produced “Get Him to the Greek”.

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