The Olympics begin on July 23, but health officials in Tokyo are concerned as the vaccination rate in Japan is still less than 10 %. A leading medical adviser in Japan said it would be safer if no fans were allowed to attend.
The Olympics are vitally important to NBCUniversal – the official broadcaster of the Olympics – and its streaming service Peacock.
Jimmy Kimmel had harsh words for NBCUniversal on television premieres in May, saying, “NBC plans to move forward with the Olympics this summer, even if they have to kill every last person in Japan to do so.”
After being postponed from last summer, the Olympics appear to be going on because there is so much money at stake. Between the commitments made by NBCUniversal and the IOC, billions of dollars are at stake.
NBCUniversal is counting on the Olympics to give Peacock a big boost, which the the Wall Street newspaper revealed has only 10 million paying subscribers.
There will likely be some sort of Peacock-exclusive Olympic content, but it’s unclear how many viewers will be brought in to sign up to watch Olympic events that may lack the glory and glamor of previous years. These Olympics will have a limited number of fans allowed on site, and those there will be required to wear masks and are encouraged to applaud instead of rejoicing.