Korean webtoons startup MZ Family attracts $ 3.4 million investment


Korean webtoon studio MZ family, which distributes and produces content such as webtoons and web novels, announced that it has attracted 4 billion won or $ 3.4 million in Series A investment. Since its inception in August 2016, it has attracted investment from startup of Mashup Angels and has been successful in attracting follow-up investments from Vinci Invest, G2G Invest Partners, SB Partners and DS Asset Management.

MZ Family is a webtoon content company that plans, produces and distributes webtoon content targeting the Asian market. Currently, he manages webtoons with 16 domestic partners and 38 foreign partners such as Naver, Kakao Page, Lezhin Comics and Tencent.

After establishing a webtoon studio in 2019, the company produced around 10 webtoons. In particular, the “Life and Death” webtoon serialized on Kakao Page and “Sacred Idol” serialized on Naver Webtoon are well received by readers as webtoons.

Business expansion towards web novels and goods trading

Since last year, it has expanded its activities to include the distribution of web novels and trading in merchandise to discover great content, intellectual property (IP) rights. MZ Family’s web novels include “Seokhwa Paper” from the Naver series and “Ending Credit” from RIDI.

The merchandise division was well received for its character products for the ‘Blue Apple Paradise’ webtoon. This year, the company is expanding its reach into the game character-based products business beyond webtoons and animation by producing character products for the popular mobile game “Lord of Heroes”.

Vinci Invest CEO Woo Young-ki, who led this investment, said, “The MZ family is a company that not only has content experts, but also talented people who can break into the global market. Taewon Kim, CEO of MZ Family, said, “We plan to discover and market more content IPs through this investment attraction. ”

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