From Nick At Night to Nick Jr, few networks have made a splash with audiences as large as Nickelodeon.
The Nickelodeon network served as a platform for young users to engage with television and also a springboard for some of the most successful television stars and cultural icons of the following decades. As a network, he launched the careers of Ariana Grande, Alanis Morissette and Miranda Cosgrove.
But beyond the live action careers that have created net values beyond the millions, Nickelodeon is also recognized for their work and contributions in the field of animation. Their shows have garnered multiple Emmy, Webby, and Shorty Award nominations and have also created their own branded style. By tracking the history of the networks, their most successful animation programs, and their ability to recruit, train, and enhance Nickelodeon’s image, it becomes easy to understand how the channel has become a more valuable asset to Viacom than MTV.
History of Nickelodeon
When Nickelodeon was founded in 1977, the network was known for its educational programming aimed at younger audiences. His first series Reel was started by Dr Vivian Horner, educator and research director for PBS. The series was successful enough to launch into a chain and by 1997 the network had launched a series of original programs including Video comic, Besides, and nickel films.
The name of the network was inspired by the title of certain theaters throughout the 1900s. They were the first indoor exhibition space to show moving films. The producer of the Reel the series had come up with the name, but despite having encountered initial doubts, it soon became synonymous with the new style of network programming.
The network was eventually consumed by a merger between American Express and Warner Communications, which made the network a subsidy of the MTV networks. In 1981, the network had thirteen hours of daily programming, but despite the plethora of original content, the network was operating at a loss of $ 10 million in 1984. MTV president Bob Pittman decided to devote resources to the program. network and gave MTV brand legends Fred Seibert and Alan Goodman control programming decisions and advertising. What emerged was the golden age of Nickelodeon.
The first example of Seibrt / Goodman rebranding became the iconic splash logo that still features today. 1985 also marked the start of a new programming block known as Nick at Night. The following year, Nickelodeon was sold as a programming block with MTV and Vh1 to media conglomerate Viacom for $ 685 million. This decision also involved the creation of a sister company for the Nick Jr.
Once the 90s were over, the network changed with the founding of Nicktoons. Soon the network began to create iconic cartoon lineup that included Doug, Rugrats, Ren and Stimpy, after that Modern Rocko Life. With so many successful programs in the animation category, the network has chosen to devote more resources to the medium. This has resulted in some iconic shows for the platform, including Hi Arnold! which started in 1996, Cat dog which started in 1998, and Rocket power which debuted in 1999. At the end of the decade, a new show debuted on the network known as Sponge Bob SquarePants.
2000 and beyond
SpongeBob SquarePants have been a game-changer for the Nickelodeon network. It was a show that was able to combine Nick Jr.’s young audiences with the adult audiences of their late-night skit-based series, like Amanda’s show, Keenan and Kel, and All that. The show debuted in 1999 and by 2001 it had already produced a feature film for the network. At the time of the film’s debut, the SpongeBob SquarePants empire was making more than $ 13 billion in merchandising revenue just for Nickelodeon.
The network continued to build on its lively success and created programs including My sponsors are magic in 2001, The Adventures of Jimmy Neutron, Boy Genius in 2002, and Danny Phantom in 2004. Animation quickly became the dominant style of the network, a style they continued to use in the form of nostalgic TV movies throughout 2016, which included film adaptations of Hi Arnold!, Modern Rocko Life, and Invader Zim.
In the age of digital streaming, Nickelodeon has survived thanks to the sustainability of Viacom’s decision to create the streaming service Paramount +. The platform hosts some of the network’s most popular shows, including the Prodigal Series Sponge Bob SquarePants. The launch of the platform coincided with the debut of the SpongeBob SquarePants spinoff series. Kamp Koral as well as the new film adaptation SpongeBob SquarePants: The Runaway Sponge Movie. The platform offers a variety of other innovative ideas for keeping the network relevant, including a live adaptation of My sponsors are magic, A CGI-centric version of Rugrats, and a reboot of the popular live-action series iCarly who helped launch Miranda Cosgrove’s entertainment career. The restarted iCarly tried to capitalize on the nostalgia by bringing a more grown-up version of the series to the network, one where drinking, swearing, and partying have become predominant as the characters get older.
The company continues to be a huge revenue-generating machine for the Viacom network, a machine so powerful that it has now surpassed MTV in terms of value to the company, although MTV was its initial “guiding light” in the years. 1980s. With animation on the rise again and nostalgia more than ever capable of scoring, Paramount + is expected to be able to compete with the biggest streaming platforms like Disney +, Hulu and Netflix because of its catalog of classics, its ability to reinvent itself and its link with culture which favors progressive programming.
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Sources: Craft, CrunchBase, HollywoodReporter, Comparably, Fool, Bloomberg, YouTube, ScreenRant, Trefis, Hyperleap, Logopedia, TheRetroNetwork, NYTimes, Newsweek, MSN, ETOnline
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