The ICC launched on Thursday the official anthem of the upcoming T20 World Cup as well as a campaign film featuring the âavatarsâ of Indian maestro Virat Kohli and West Indian skipper Kieron Pollard.
The tournament kicks off on October 17 in Oman and the United Arab Emirates, and the final will be played in Dubai on November 14.
Composed by Bollywood Music Director Amit Trivedi, an animated film features young fans around the world engaged in T20I cricket and includes some of the sport’s biggest superstars.
Indian Captain Kohli leads the group of players who come to life as “avatars” in the animation, who interact with each other throughout.
Kohli is joined by fellow defending champion West Indies captain Pollard as well as Australian all-rounder Glenn Maxwell and Rashid Khan of Afghanistan.
Launched in conjunction with ICC’s global broadcast partner Star Sports, the film premieres globally on Thursday on the social media channels of ICC, BCCI and Star Sports.
The animation features a brand new broadcast technology that mixes 3D and 2D effects to create the movie.
A production team of over 40 people, including designers, model makers, matte painters, animators, lighters and songwriters, worked around the clock to produce the final version.
A total of 16 countries, featuring the biggest names in sport and the best teams, will take part in the biggest event in sport since the COVID-19 pandemic.
âThere is something magical and special about putting on the West Indies jersey and stepping onto the pitch,â said Pollard.
“This next World Cup will give us more special moments. We know our fans will be fully engaged, watching and supporting and we want to give them something to celebrate,” he added.
The tournament opener takes place on October 17 as Oman takes on the debutants of the Papua New Guinea Men’s T20 World Cup at Oman Cricket Academy in Muscat.
Claire Furlong, Chief Marketing and Communications Officer of ICC, said: âCricket has over a billion fans around the world, and we wanted to put our young fans at the heart of the action alongside their heroes. and allow them to experience the game. “