In Madrid for the launch of HBO Max in Spain, Andorra and four Nordic countries (Norway, Sweden, Finland, Denmark), editor-in-chief of Warner Media and vice-president of original programming Miguel Salvat announced the order for “Poor Devil”, (“Pobre Diablo”), a new series produced for the streamer by Buendia Estudios with animation produced at Rokyn Animation Studios in Granada.
Christina Sulebakk, Managing Director, HBO Max, EMEA, and Joana Silva, Vice President Programming and Acquisitions HBO Max Iberia, joined Salvat on stage in the Spanish capital.
Sulebakk used his time in the spotlight to highlight several key details already known about the arrival of HBO Max, while also digging deeper into the differences between HBO España as it currently exists and HBO Max as it will exist from tomorrow.
She highlighted four key differences: HBO Max will have a much larger catalog designed to appeal to the whole family more than HBO España has in the past; Starting January 22, the Warner Bros. will be available on the streaming service 45 days after their theatrical release; the HBO Max platform itself will upgrade to the version currently available in the US and Latin America; and while the monthly subscription fee of € 8.99 ($ 10.43) will remain the same, a new annual pass will be available for € 69.99 / year ($ 81.21 / year).
Another big improvement for current subscribers is that the limit on the number of devices an account can be logged in has been lifted entirely and the number of devices that can stream simultaneously has been reduced from two to three.
According to Sulebakk, one of the key considerations the HBO Max team takes into account in every region is conservation.
“Instead of an algorithm, we have recommendations made by humans,” she explained from a scene at the Madrid Four Seasons hotel. “We have people in Spain who identify what is important for the Spanish public. We work with data and algorithms of course, but having that human touch is important, and we are very proud of it.
“Poor Devil” follows Stan, a typical 18 year old boy, except his father is the Devil. The newly converted young adult is tasked by his father to go to earth and create chaos and bring about the downfall of humanity. However, at 18, Stan has other plans. Like most children fresh from the nest, Stan enjoys socializing, drinking and partying, and he dreams of being a Broadway performer. “I want to sing and dance,” he said in a brief animatic created for HBO Max’s launch to introduce the series.
“Poor Devil” is written by Miguel Esteban, Joaquín Reyes and Ernesto Sevilla, co-written by Helena Pozuelo and directed by Esteban. Several of the main creators of the production are longtime Salvat colleagues. And while “Poor Devil” is director Esteban’s first animated series, his extensive resume includes several popular comedy series for Movistar Plus (“Nasdrovia”), Netflix (“The Neighbor”) and Comedy Central (“The End of Comedy”). “).
“I’ve known these guys for years and it’s wonderful to have this opportunity with them on TV,” Salvat said from the Madrid Four Seasons stage, much like a proud father himself.
“Poor Devil” was one of six impressive local productions confirmed so far to launch on the platform between tomorrow and the end of 2022, four of which were teased at San Sebastian in September. From day one, two new Spanish originals available on HBO Max in Spain include “Todo lo Otro”, a show about a group of friends in their thirties living in Madrid from creator and showrunner Abril Zamora, and “Dolores: The Truth About the Wanninkhof Affair», A real police documentary series on one of the most famous cases of injustice in Spain.
Other teased Spanish series, having previously screened clips in San Sebastian in September, included “Venga Juan”, the third installment in a very popular TBS comedy series in Spain preceded by “Vota Juan” and “Vamos Juan” ; “Sin Novedad”, a local adaptation of the Australian crime comedy “No Activity”; and “Garcia, Perhaps the service’s most ambitious Spanish original at launch, a high-octane adaptation of the popular comic book of the same name, about a super-spy cryogenized in the 1950s and thawed in the Madrid of today.
After the event, HBO Max also released the first trailer for its new political action thriller, offering a little taste of the heartbreaking action that García, once the most powerful tool in the arsenal of former fascist dictator Francisco Franco, who teams up with a left-wing journalist bent on saving modern Spanish democracy, will be screened in Spain and around the world.
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