Canon, Inc. and IBM launch entertainment and arts collaboration in Japan

ARMONK, NY, July 15, 2021 / PRNewswire / – IBM (NYSE:IBM) and Canon, Inc. announced that from July, the two companies will begin a new collaboration to make the creation of high-quality digital video content more accessible through the use of volumetric video technology in entertainment and the arts through a joint effort marketing.

Volumetric video technology leverages cameras and advanced data processing to render 3D images from a virtual space, allowing video viewpoints to be generated from any angle in that space to create an experience. more immersive for viewers. Canon used this technology at an international rugby tournament in 2019 and other sporting events, and in july 2020, the company opened its Volumetric Video Studio – Kawasaki to his Kawasaki desk.

By combining the technologies, products and networks of the two companies, Canon Inc. and IBM will jointly deliver a volumetric video solution for the visual and performing arts community, with the aim of exploring new business opportunities to help create and to develop new value for the public. Specifically, Canon will bring its volumetric video technology, which makes it possible to capture video and generate high-resolution video almost simultaneously. Using this technology, Canon offers a new method of producing video content and audiovisual experiences, in addition to passing on valuable cultural traditions, while IBM will use its experience in the arts to provide consulting services. , including strategic planning and supporting the execution of arts and entertainment businesses to advance their digital transformation. IBM helped create a high-speed infrastructure to enable this volumetric video rendering by combining the accelerated computing technology of the IBM Power System AC922 server with the IBM high-bandwidth elastic storage system, and provided technical support to meet the demand. reactive capacity required for true description of the weather. With this infrastructure, IBM aims to improve the efficiency of digital content creation through volumetric video technology.

As a first step in the collaboration, the two companies released a Lady Aoi supervised by the Hoshokai, which trains and performs Noh theater. Noh is a traditional form of Japanese theater created in the 14e century and is the oldest major theater format still performed today. This video skillfully expresses images of a mind moving between a Noh scene and the inner psychological world represented by the leader of Hosho Noh Style, Kazufusa Hosho.

“With the integration of volumetric videos and 3D graphics, I represented the psychological emotions of ‘Rokujounomiyasundokoro’, the main character of Lady Aoi, through her mind moving between a Noh scene and the inner psychological world, with which I focused on how much it can make a deep impression on viewers, when they watch it, “said Hosho Noh Style manager Kazufusa Hosho.” With volumetric video technology, I think I was able to create a new vision of the world that differs from actual performance. ”

To create this video, Canon scanned and measured an actual Noh scene to create a computer generated 3D model and CG animations with dynamic backgrounds, captured the performance of a Noh performer at their Volumetric Video Studio – Kawasaki, and generated the video integrating all these components in a single rendering.

With this collaboration, Canon and IBM Japan aim to expand the scope of use of volumetric video technology, as well as create new value in entertainment and the arts.

To view an example of a film created using this technology, please visit the Volumetric page Video Kawasaki Studio website:

Sam Ponédal
IBM press relations
[email protected]


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