Baby Shark sets groundbreaking new YouTube record

– “Baby Shark Dance” becomes the first video in history to reach 10 billion views on YouTube

– After topping Luis Fonsi’s “Despacito” as the most viewed YouTube video for 15 consecutive months, Baby Shark has broken another all-time YouTube record

Seoul, South Korea, January 14, 2022 /PRNewswire/ — The Pinkfong Company, creator of baby shark, announced that his iconic ‘baby shark dance‘ officially became the world’s first video to reach 10 billion views on YouTube, making it the most viewed video in YouTube history, as of January 13, 2022. The video was released in June 2016.

Baby Shark Dance becomes the first video in history to reach 10 billion views on YouTube

Since overtaking Luis Fonsi and Daddy Yankee’s ‘Despacito’ in November 2020, “Baby Shark Dance” has been the most viewed video on YouTube for 15 consecutive months. Now the video is 2.3 billion views ahead of second place.

Having achieved more views than the entire human population with his video, baby shark has become one of the most notable cultural phenomena generating huge amounts of engagement across the world. Accompanied by his iconic songs, dances and characters, he took the world by storm with the viral dance challenge called #BabySharkChallenge, which everyone from little kids to the world’s biggest pop stars took part in. In addition to the viral challenge, his song swept the music charts recording a 20-week streak on Billboard’s Hot 100 and certifying RIAA Diamond (11x Platinum) and BRIT certified 2x Platinum.

Following the worldwide success of the original video, baby shark has expanded its universe beyond the internet with its own animated TV series on Nickelodeon, a global merchandise licensing program, live tours around the world, interactive games, NFTs and more.

baby shark Big Show!”, the hit preschool animated series co-produced with Nickelodeon Animation Studio, successfully rolled out internationally in 2021 and has been greenlit for a second season while its feature film is in development. In the United States, “baby shark Big Show!” is one of the Top 3 TV Series with Preschoolers for 2021, reaching over 26M viewers ages 2 and up on Nickelodeon and the Nick Jr. Channel. In South East Asia, “baby shark Big Show!” currently airs daily on Nick Jr. at 11 a.m. (WIB) and 12 p.m. (MY, PH, SG).

The sequel to “Pinkfong and baby shark Space Adventure’, the sing-along special that scored the fifth most-watched film on Netflix’s Top 10 Movies Today list in the US, is also in the works.

Min-seok Kim, CEO of The Pinkfong Company, said, “We are delighted to announce that our beloved baby shark recorded another remarkable milestone. It was a truly meaningful journey to see how baby shark has connected people around the world and we can’t wait to introduce you baby shark more adventures that will bring unparalleled experiences to even more fans around the world.”

As part of the celebration of this milestone, The Pinkfong Company will launch a year-long campaign, beyond infinity, which aims to build fan confidence that anything is possible and achievable, just like baby shark was able to expand its own universe beyond the Internet.

Additionally, The Pinkfong Company also set another all-time high, receiving YouTube’s Diamond Creator Award as Pinkfong’s Spanish YouTube channel surpassed 10 million subscribers from January 10, 2022. This is Pinkfong’s third Diamond Creator Award from YouTube after receiving it for its English and Korean YouTube channels. In August 2021, the company received YouTube’s Custom Creator Award for surpassing 50 million subscribers on Pinkfong’s English YouTube channel.

With 90 million subscribers and 50 billion views worldwide, Pinkfong’s YouTube channels have been one of the most influential children’s channels on the Internet, offering over 5,000 songs and stories in 20 languages.

About Pinkfong Company

The Pinkfong Company is a global entertainment company delivering entertainment content and experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across all genres and formats, including original animated series, live world tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to global audiences of all ages. For more information, please visit our website or follow the company on LinkedIn.

Nathalie Kim, Communications Manager at The Pinkfong Company
[email protected]



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SOURCEThe Pinkfong Company

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